The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study
نویسندگان
چکیده
منابع مشابه
The Inaugural ISMS Practice Prize Competition ISMS Practice Prize Competition
Background ISMS'S bylaws state that its purpose "... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. " Note the emphasis on implementation and on practice. The Society's goals are well served by its journal, Marketing Science, and it has recognized out...
متن کاملThe Inaugural ISMS Practice Prize Competition ISMS Practice Prize Competition Chairman
Background ISMS’s bylaws state that its purpose “... is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Note the emphasis on implementation and on practice. The Society’s goals are well served by its journal, Marketing Science, and it has recognized outs...
متن کاملEffective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
F 2003 to 2012, the ISMS-MSI Practice Prize/Award competition has documented 25 impactful projects, with associated papers appearing in Marketing Science. This article reviews these papers and projects, examines their influence on the relevant organizations, and provides a perspective on the diffusion and impact of marketing science models within the organizations. We base our analysis on three...
متن کاملa case study of the two translators of the holy quran: tahereh saffarzadeh and laleh bakhtiar
بطورکلی، کتاب های مقدسی همچون قران کریم را خوانندگان میتوان مطابق با پیش زمینه های مختلفی که درند درک کنند. محقق تلاش کرده نقش پیش زمینه اجتماعی-فرهنگی را روی ایدئولوژی های مترجمین زن و در نتیجه تاثیراتش را روی خواندن و ترجمه آیات قرآن کریم بررسی کند و ببیند که آیا تفاوت های واژگانی عمده ای میان این مترجمین وجود دارد یا نه. به این منظور، ترجمه 24 آیه از آیات قرآن کریم مورد بررسی مقایسه ای قرار ...
15 صفحه اولformation and evolution of regional organizations: the case study of the economic cooperation organization (eco)
abstract because of the many geopolitical, geo economical and geo strategically potentials and communicational capabilities of eco region, members can expand the convergence and the integration in base of this organization that have important impact on members development and expanding peace in international and regional level. based on quality analyzing of library findings and experts interv...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2007
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1060.0249